Monday 11 November 2013

Image Mismatch The Latest Google Webmaster Tools Manual Action Penality

Another bomb of Manual Action by Google

Image mismatch is when the images on your website do not match what is shown in the Google search results. Google words it as “your site’s images may be displaying differently on Google’s search results pages than they are when viewed on your site.” It is when you are serving Google one image and the user another image, also known as a form of cloaking – but Google doesn’t call it cloaking in their document.

This morning, I covered the first manual action publicly received for this image mismatch notification at the Search Engine Roundtable. I posted this screen shot of the notification of the action:

Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart

In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her author image wasn’t appearing in SERPs — but did show for others writing on her blog. She’s not the first person to reach out to me with an issue like this.

Authorship setup can be confusing at best, and even when you think you have everything set up correctly, you still may not see your author image. What gives? It turns out that the author image itself can have an effect on whether your authorship snippet is displayed. In the case of my friend, her photo was a close up photo of her face, but it did not show her full face.

Tuesday 5 November 2013

Google Webmaster Tools Adds "App Indexing"

Google has announced the addition of a new section for app owners or app developers for indexing just like a websites..For Example any time they need to change context from a web page to an app, or vice versa, users are likely to encounter redirects, pop-up dialogs, and extra swipes and taps..

A new capability of Google Search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps.

Just like it crawls and indexes websites, Googlebot can now index content in your Android app. Webmasters will be able to indicate which app content you'd like Google to index in the same way you do for webpages today — through your existing Sitemap file and through Webmaster Tools. If both the webpage and the app contents are successfully indexed, Google will then try to show deep links to your app straight in our search results when we think they’re relevant for the user’s query and if the user has the app installed. When users tap on these deep links, your app will launch and take them directly to the content they need. Here’s an example of a search for home listings in Mountain View:

Friday 1 November 2013

Happy Diwali in Advance..

Wishing you all a very Happy, Prosperous & Safe Diwali! May this Diwali bring happiness and success to all...enjoy with Crackers..
Happy Diwali

Tuesday 29 October 2013

Does a site rank better if it has a lot of indexed pages?


Google’s head of search spam Matt Cutts from discussing it further in a new Webmaster Help Video in response to the user-submitted question:

Does a website get a better overall ranking if it has a large amount of indexed pages?

Have a question? Ask it in our Webmaster Help Forum:http://groups.google.com/a/googleprod...

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc

More videos: http://www.youtube.com/GoogleWebmaste...
Webmaster Central Blog: http://googlewebmastercentral.blogspo...
Webmaster Central: http://www.google.com/webmasters/

Tuesday 22 October 2013

Penguin is completely unrelated to Humming bird algorithm..


Hummingbird replaced Google’s old search engine algorithm. The new Hummingbird is designed to improve Google’s search algorithm so it can handle more complex queries in a conversational manner (think voice requests from a mobile device).Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer."Penguin’s" is It does this to penalize websites that use one or more of the following tactics that Google has stated are against the Webmaster Guidelines.

Humming bird algorithm is less:

Google claims that its Hummingbird algorithm offers a more natural way to use its search engines..Improves the search efficiency and it can handle more complex queries in a conversational manner (think voice requests from a mobile device)..

Humming bird Effect:

Hummingbird impact was not very much noticeable. But lot of websites lost keywords rank after penguin 2.1 update. Now this is the time when everyone needs to accept that websites should be optimized for all devices, web page loading time should be less, websites have great UX etc. Now we need to work on improving domain authority of our website rather than building links. Also needs to focus on generating traffic from other sources along with Google searches.

Penguin algorithm:

The penguin is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guideline by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page..

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