Tuesday 22 October 2013

Penguin is completely unrelated to Humming bird algorithm..


Hummingbird replaced Google’s old search engine algorithm. The new Hummingbird is designed to improve Google’s search algorithm so it can handle more complex queries in a conversational manner (think voice requests from a mobile device).Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer."Penguin’s" is It does this to penalize websites that use one or more of the following tactics that Google has stated are against the Webmaster Guidelines.

Humming bird algorithm is less:

Google claims that its Hummingbird algorithm offers a more natural way to use its search engines..Improves the search efficiency and it can handle more complex queries in a conversational manner (think voice requests from a mobile device)..

Humming bird Effect:

Hummingbird impact was not very much noticeable. But lot of websites lost keywords rank after penguin 2.1 update. Now this is the time when everyone needs to accept that websites should be optimized for all devices, web page loading time should be less, websites have great UX etc. Now we need to work on improving domain authority of our website rather than building links. Also needs to focus on generating traffic from other sources along with Google searches.

Penguin algorithm:

The penguin is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guideline by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page..



Penguin 2.1 Effect:

After announcing Google Penguin 2.1 on Friday, Matt Cutts stated that the new version of Penguin should affect roughly 1% of searches “to a noticeable degree”. While the latest release may not have as big of an effect as the 2.0 release, it still has a significantly larger impact than the previous minor refreshes.

Penguin Effecting Tasks:

->paid back links
->low quality back links (typically generated using automated tools)
->large numbers of links with optimized anchor text
->excessive link exchanges
->text advertisements that pass Page Rank
->other types of links listed on the link schemes webpage

Many folks that follow Google know that they recently released Google Hummingbird. Does Hummingbird replace Google’s Penguin and Panda?


The short answer is NO..



Hummingbird replaced Google’s old search engine algorithm. The new Hummingbird is designed to improve Google’s search algorithm so it can handle more complex queries in a conversational manner (think voice requests from a mobile device). Google Penguin is being incorporated as part of Hummingbird but does not replace it. Google Penguin will continue to be updated to augment Hummingbird as they enhance the algorithm.

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