Latest SEO interview questions and answers for freshers 2013:
1. What is SEO?
Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).
(or)
SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on search engine.
Google, yahoo, bing
2. Types of SEO
Two Types of SEO are
- On Page Optimization
- Off Page Optimization
3. SEO Techniques
Two SEO Techniques are
- White Hat SEO
- Black Hat SEO ( Negative SEO )
On-page optimization is one of the types of SEO that refers to factor that gives outcome to website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.
5. What is Off Page Optimization?
Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.
