Hummingbird replaced Google’s old search engine algorithm. The new Hummingbird is designed to improve Google’s search algorithm so it can handle more complex queries in a conversational manner (think voice requests from a mobile device).Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer."Penguin’s" is It does this to penalize websites that use one or more of the following tactics that Google has stated are against the Webmaster Guidelines.
Humming bird algorithm is less:
Google claims that its Hummingbird algorithm offers a more natural way to use its search engines..Improves the search efficiency and it can handle more complex queries in a conversational manner (think voice requests from a mobile device)..
Humming bird Effect:
Hummingbird impact was not very much noticeable. But lot of websites lost keywords rank after penguin 2.1 update. Now this is the time when everyone needs to accept that websites should be optimized for all devices, web page loading time should be less, websites have great UX etc. Now we need to work on improving domain authority of our website rather than building links. Also needs to focus on generating traffic from other sources along with Google searches.
Penguin algorithm:
The penguin is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guideline by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page..
